The trend of people nowadays to spend longer time on the social media sites has increased the opportunities of making advertising efforts on these sites more effective for business looking for probable customers. More and more online business are also having accounts on these social sites with objectives of participating and engaging or sharing of whatever information or anything of interest to people.With the popularity of Facebook among all the other social media sites, this has made many web business people ride on with its popularity and make it a good vehicle for getting their message across us to what they offer and who they are. Facebook advertising is surely one of the better ways of getting this message across.As Facebook advertising is one of the better ways of creating awareness to consumers it can also be true to the business to business market. The B2B social network has surely several members with accounts in this social media site, acknowledging to the popularity of Facebook and riding on to its vast potential to connect with millions of probable consumers.To create an effective ad on Facebook it is necessary to make it have as an important key of relevance of the ads and being specific as to what it can offer. Targeting the right audience is the preferred idea using the demographics that Facebook has on their individual users whether these are persons or companies with the different profiles.These ads must have specific call to actions and the creation of multiple ads for individual campaigns is the preferred scheme. These multiple ads can be based on different data on the demographics like different ads for different age groups or different genders, or just any data to choose and base these ads on.These wide choices of data for basis on the targeting of potential viewers gives Facebook advertising its own unique way of targeting customers whether these are persons or businesses. Having a unique and original content can be this good way of connecting and sharing and even have more opportunities for spreading around on the social networking site even without you giving a hand.Being on whatever business you are in, you are having more chances of being connected with business people or groups around and the information that you are sharing can make you an industry resource. People can show trust in you and this can also be a good way of building your brand, having the confidence of people in your industry.When before there were only small chances for customers interacting in faster ways with businesses or business to business interactions directly, these has been given more ways through Facebook. And these ways are giving more opportunities to web business people worldwide.