Advertising on Facebook is really an exciting thing to do, just thinking of all the opportunities you can get because of so much popularity that this social networking site has, these days. You job is just to find the right kind of people to view your website and motivate their interest to do an action.The advertising system in Facebook can be similar to other networks in terms of cost per click or cost per thousand impressions, but is also different in some ways. The big difference in their advertising platform is the way to target customers, which is people based which makes it unique.One thing good about advertising in Facebook is your way of targeting viewers based on a number of variables like age, gender, education, likes and dislikes, and other things related to the persons you are targeting. You can even target viewers geographically, based on their place of locations.Facebook advertisements are good ways to promote events or get more fans to your fan page. These ads may not be directly selling something, but these can be good ways to promote trust and confidence for your viewers and ultimately build your brand.You can also place ads on Facebook with just a little budget which can be more advantageous if you are a small web business owner. Ads on Facebook can be lower in cost but still have more opportunities of getting more clicks because of its wide reach.The steps in creating the Facebook advertisements are simple because you just have to log in and enter the URL of your web landing page. The next thing to do is select the demographic or the type of audience you want to target to.The next step is to create your ad copy which should be specific, simple but enticing to viewers, and direct to the point that viewers would like themselves to be guided to. The next thing to do is specify how much you want to spend on your ads and choose between the CPC and CPM mode and make biddings.After you have made a review on your ads, you can make arrangements for payment like entering your credit card information or whatever pay mode you prefer. Facebook will make a review of your ads and unless there are reasons for them to disapprove your ads, you will see this launch and soon you will see traffic coming your way.Once you have launched your ads with Facebook, do not fail to monitor and track because you need to have an analysis if results turn out well. Just like with any other advertising methods, results may not turn out good right away and you still need to have some adjustments and refinements.